Ghost Writer

I Hate Web 2.0

June 6, 2008 on 3:29 am | In SEO | No Comments

I hate Web 2.0. I don’t want a collaborative Web. I don’t want to share my bookmarks or my opinions and I don’t want yours. I have no interest in learning what some kid thinks of a Web Site. I don’t wish to be judged negatively , or even positively in a social bookmarking Site.

For that matter, I have always disagreed with the use of links as a determination of quality and thus position in the search engines. I do not link to my favorite Sites. I read them. I utilize them. I bookmark them in my browser. I have no need to critique them, or share them.

Let the search engines do their own work. Let the search engines figure out a better way to spider and catalog Sites. The idea that superior Sites have a greater number of back links is nonsense. I’ve got better things to do when researching a topic or a product, whether for business or personal use, than to write an opinion, or create a link on one of my own Sites. If it’s something I want to buy, I just go ahead an buy it. If its a project, I’m researching for business, the last thing I want is for my competition to find it too.

I feel like the Web is upside down. Linking? Linking! What does it matter really? Black hatters devote their time to creating a fake trail of links to feed the engines and any genuine links are created by people who have nothing better to do with their time than to tell the world their every thought. If not for search engine placement why else would a competent adult feel the need to create back links? It’s ridiculous.

I think the idea of social bookmarking is absurd. Social networks are trite. Blogs, are fun but far less navigable and far less reliable than static informational Sites. Directory linking is another absurdity (when was the last time you used a directory to find anything? Or for that matter when was the last time you sought information through a social bookmarking Site?

Articles are important, if they have any quality , but PLR and outsourced articles from people who barely speak the language is ridiculous. The duplicate content penalty has effectively destroyed the value of creating an authority Site filled with articles created by other contributors.

Web video is an awesome technology, but I do not care about your opinion of the video I just watched. I know whether is made me smile or vomit.

I don’t want to join your community. I don’t want to be part of your group. I don’t want to be your “friend”. All I want is to be able to work hard, smart and well, so I can feed my family. I don’t know you, and the truth is I really don’t want to. And if Web 2.0 is about creating one giant interactive community, I don’t want any part of it either.

On the other hand, creating traffic is what I do for a living and whether I think Web 2.0 is natural BS, or artificial manure, it is reality. I wish it weren’t, but it is and if there’s one thing this old guy had learned, is that if you want to play the game, you’ve got to learn, master, accept, and play by the rules. So what do you think?
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Jeff Wild is President of Artitude Inc, http://artitude.com. and CEO of StrategicWebSuccess.com, http://strategicwebsuccess.com . He and his staff have been assisting businesses to achieve success on the Web since 1994. They can take a Site with minimal traffic and turn it into a major highway. Visit the Site, then contact our SEO team.