There is no such thing as Web 2.0., any more than there is a new years day, or any arbitrary defining of an intangible. What is meant by the term Web 2.0, is simply an assertion that the Web, as it exists today, is different in many ways from that which we used in the early days of its evolution.
There is so little agreement on the definition of Web 2.0 as to render the very words meaningless. What is generally agreed upon however, is that Web has become more interactive. Collaboration is the word that best defines the current state of the Web.
As the Web matures, static pages are being replaced by dynamic content and content that is geared to ward and created by the individual user. The technology used to produce the content is becoming far more powerful and far more personalized.
Blogs are a perfect example of the new technology. Blogs are interactive through comments and collaboration and if they are dynamic by their very nature. Blog content is ever changing and very personalized.
Video hosting sites are another example. Here content is created by the viewer and from comments, re-created and expanded upon by other viewers. Again this is a far more personalized, self-perpetuating, dynamic and powerful experience then had been available in the days of static content created by a select few and viewed passively by an audience.
Websites can be managed as a collaborative effort by many not just the original site author. Sites can grow on their own.
Simplicity is another characteristic of this period that we refer to as Web 2.0. Easy navigation is paramount and user experience is the primary consideration.
Directories are becoming a thing of the past as users define sites with personalized tags instead of traditional key words, and link lists are being replaced by social bookmarking sites.
While there is no real second generation of this thing we call the World Wide Web, it is obvious that it has evolved into a far more personal and dynamic experience than most would have imagined in the early days of the Web.
Jeff Wild, founder and president Artitude Inc. and Strategic Web Success has been helping businesses achieve success on the Web since 1994. He’s a master of traditional traffic generating techniques as well as innovative Web 2.0 strategies.
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